How I created the advert

Our goal during the process of making this advert was to showcase the products in an appealing way and highlight the shops unique selling point of having a wide  range of sweets to choose from. The idea was to showcase this shop as the go-to sweet shop for anyone wanting to satisfy their sweet endeavors.  Because the shop is called 'Sweet Moments' we added a catchy phrase to go with the shop "Indulge in the Sweetest moments" to evoke a sense of pleasure and joy associated with experiencing the sweet shop making it feel inviting and warm.

As we filmed our content we created a story along the way using planned close-up shots, customers enjoying sweets, short shop visuals. Then once all footage was filmed I gathered everything and used Capcut to create the Ad. I firstly arranged my clips and trim and split them to include the most engaging parts. I then chose fun upbeat music to match the vibe of the shop and then added the voice over to highlight the shop and showcase it's products. I then added simple transitions and edits . Lastly I enhanced any final audio adjustments and added a CTA in the final cut of the shops location. Ways I could improve this advert would be to use music more suited for children or parents who go to sweet shops and the audio could be better using more efficient microphones.