One of the clearest ways employers can assess a graduate’s readiness is through a personal marketing portfolio. From my observation, portfolios provide a tangible view of what a candidate can actually execute. Employers no longer need to rely on degree certificates or vague claims they can see the results, process, and creativity in a structured format. Portfolios show initiative, practical skill, and the ability to deliver measurable outcomes, making the evaluation process f
Breaking into digital marketing as a recent graduate feels exciting but overwhelming. From my perspective, employers in 2025 are looking for graduates who can hit the ground running. It’s not enough to say “I know social media”—they want practical skills that make an impact immediately. Personally, I’ve noticed that recruiters pay close attention to technical fluency. Understanding Google Analytics 4, Search Console, Meta Ads Manager, and basic SEO tools like Ahrefs or SEMrus
